LAUNCHES THE ICONIC MOTORCYCLE ‘KARIZMA XMR’ IN ITS NEW CONTEMPORARY AVATAR AND THE NEW POWERFUL ‘THRILLER 160R 4V’
PRE-BOOKINGS TO OPEN FROM FEBRUARY 14, 2024
In keeping with its focus on the premium segment and the commitment to present technologically-advanced products to its customers across the world, Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has launched two highly-anticipated premium motorcycles in Bangladesh – the Karizma XMR and Thriller 160R 4V.
Both products have been launched in Bangladesh within a few months of their global unveil at the EICMA motor show in Milan and launch in India. Thus, reiterating the significance of the market in the company’s global growth plans. This is one the largest product launches in the country by the global Indian MNC.
The new Karizma XMR expands Hero MotoCorp’s presence to the 200cc segment in the country. The motorcycle is powered by a sturdy 210cc Liquid Cooled DOHC Engine, 6 Speed transmission that comes with Slip and Assist Clutch and Dual Channel ABS – purpose built for the perfect ride redefining the sports segment. It is packed with the segment-first features, such as, adjustable windshield, Intelligent Illumination Headlamp and Turn-by-Turn navigation, thereby, guaranteeing an unparalleled motorcycling experience to the new generation riders.
Enhancing the company’s premium portfolio is the Thriller 160R 4V which opens up a thrilling new chapter in the successful journey of the highly popular brand, Thriller. The motorcycle offers an unparalleled package of performance, masculine stance, smart features and sharper control.
The online and offline pre-bookings for both motorcycles will commence from February 14, 2024. Customers will be able to book the Karizma XMR with an amount 30,000/- BDT and the Thriller 160R 4V with an amount 20,000/- BDT. Deliveries will commence from March 2024.
The Thriller 160R 4V is priced attractively at 2,74,990/-BDT. But the introductory price has been set 2,54,990/- BDT.
The Karizma XMR is priced at 499,990/- BDT. As a special price will be 399,990/- BDT for the first 210 customers.
Commenting on the collaboration, Sanjay Bhan, Chief Business Officer - Global BU, Hero MotoCorp said, “Bangladesh continues to be one of our key growth centers and the launch of our highly popular premium motorcycles - Karizma XMR and Thriller 160R 4V is reflective of the strong preference for Hero products in the country. Our premium brands like the Hunk and Thriller have been well-received by the customers here, we are excited to enter into the 200cc segment with the iconic Karizma XMR. Karizma enjoys immense brand equity among biking enthusiasts and together with the Thriller 160R 4V, we are offering a highly premium riding experience to the youth in Bangladesh.”
The motorcycles have been designed and developed at Hero MotoCorp’s state-of-the-art R&D hub, Centre for Innovation and Technology (CIT) in the Northern Indian state of Rajasthan.
Hero MotoCorp – which has a joint venture with Nitol Niloy Group in Bangladesh – operates a state-of-the-art manufacturing facility at Jessore with an installed capacity of 150,000 motorcycles and scooters per annum. Hero MotoCorp products are sold across the country through Niloy Motors Limited, the distributor of Hero MotoCorp products in Bangladesh, which has a network of more than 500 customer touch-points across the country. Hero MotoCorp was the first manufacturer in the country to offer five years warranty on its products.
The company’s product portfolio in Bangladesh includes over 10 motorcycles and two scooters - HF Deluxe, Splendor+, Splendor+ XTEC, Passion XPro, Passion XPro XTEC, Glamour, Ignitor Techno, Ignitor XTEC, Hunk 150, Hunk 150R, Thriller 160R, Thriller 160R 4V, Karizma XMR, Pleasure and Maestro Edge.
(Please refer to Annexures for detailed specifications of the products)
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Press Contact:
Shafket Sakin
Head of Marketing
Niloy Motors Limited.
Cell: 01968810497, shafket.sakin@niloymotors.com, | 01919090418, choton.pal@niloymotors.com